Lamborghini & Wilder World Unveil Temerario GT3 in Fast ForWorld Expansion
Lamborghini Ventures into the metaverse with Fast ForWorld Expansion
Lamborghini’s Digital Leap into the metaverse
Automobili Lamborghini, the iconic sports car manufacturer, has unveiled a significant expansion of its digital platform, Fast ForWorld, by introducing its latest model, the Temerario, alongside its GT3 variant, into the renowned photorealistic open-world metaverse, Wilder World. This move marks a pivotal step in the brand’s journey into the digital realm.
Fast ForWorld: A New Era of Engagement
Fast ForWorld serves as Lamborghini’s dedicated platform for Web3 interactions, acting as a central hub for gaming and various initiatives aimed at transforming how communities engage with the brand in the digital landscape. This initiative reflects Lamborghini’s commitment to innovation and cultural relevance in the ever-evolving digital world.
Gravitaslabs, a leading technology and creative studio, is at the forefront of developing the Fast ForWorld ecosystem. Their expertise lies in crafting immersive marketing platforms and engaging digital experiences that resonate with users.
“Through Fast ForWorld, we’re discovering new avenues for our community to connect with Automobili Lamborghini—extending beyond traditional boundaries. Wilder World provides a vibrant platform where the core attributes of our vehicles—performance, design, and presence—can flourish in innovative ways. This collaboration is a crucial step toward creating a genuine digital counterpart of our physical vehicles, bridging the divide between real-world and virtual automotive experiences,” stated Lamborghini’s Marketing Director.
The Lamborghini Temerario and its GT3 counterpart are set to be showcased at the prestigious Goodwood Festival of Speed in England on July 11. Following this event, both models will be available as limited-edition digital collectibles in the early access title, Wilder World.
These collectibles will be integrated as Universal Digital Assets (UDAs), developed by Animoca Brands’ Motorverse, allowing seamless transitions across various Web3 applications, virtual environments, and traditional gaming platforms. Motorverse represents a global ecosystem of interoperable digital vehicles designed for gaming and immersive experiences.
Game Features and Economic Structure
Wilder World is an expansive, photorealistic open-world metaverse where players can participate in high-stakes racing, engaging first-person shooter (FPS) battles, narrative-driven missions, and a variety of social events. Each item, piece of land, and experience is part of a decentralized economy, all built on the Polygon Chain. Supported by industry leaders like Samsung, Epic Games, and NVIDIA, Wilder World exemplifies the emergence of a new digital civilization.
n3o, co-founder of Wilder World, expressed enthusiasm about the partnership:
“We are excited to collaborate with Automobili Lamborghini to transform Fast ForWorld into a multi-dimensional experience that transcends mere collectibles, infusing the Lamborghini essence into a vibrant digital city. Together, we are pioneering a new frontier for immersive brand experiences across the metaverse.”
Lamborghini’s Legacy and Future Vision
Founded in 1963, Automobili Lamborghini has a rich history of producing some of the most iconic luxury vehicles, all crafted at its single facility in Sant’Agata Bolognese. As the company forges ahead into the digital landscape, it remains committed to its core values of bravery, originality, and authenticity.
