SharpLink Makes History as First Public Company to Hold Ethereum in Treasury
SharpLink Gaming Pioneers ethereum Adoption as Treasury Asset
SharpLink Gaming’s Bold Move into Crypto
SharpLink Gaming Inc. (NASDAQ: SBET), a prominent player in the sports betting and iGaming marketing sector, has made a significant announcement by becoming the first publicly traded company to designate ethereum (ETH) as its main treasury reserve asset. On July 4, 2025, the Minneapolis-based organization revealed its plans not only to hold ETH but also to actively stake and utilize it within ethereum-based yield protocols to bolster long-term value for its shareholders.
Strategic Financial Maneuvers
This strategic decision follows a substantial $425 million private placement completed in May, which was spearheaded by Consensys along with other notable investors in the cryptocurrency space. As part of this arrangement, Joseph Lubin, co-founder of ethereum and CEO of Consensys, has joined SharpLink’s board as Chairman. Since initiating its ETH strategy in early June, SharpLink has successfully acquired 198,478 ETH, valued at over $500 million, with an average purchase price of $2,626. The company has also generated more than 220 ETH in staking rewards to date.
Redefining Corporate Treasury Management
SharpLink’s approach is transforming conventional corporate treasury practices by harnessing the productive and flexible nature of ETH within decentralized finance (DeFi). The firm views ETH not merely as a digital currency but as a robust financial infrastructure for the future, highlighting its scarcity, security, and potential for yield through staking.
A New Era in Corporate Finance
Rob Phythian, the CEO of SharpLink, stated that this transition marks a pivotal moment in corporate finance, where digital assets can harmoniously integrate with regulatory frameworks and capital market standards. To commemorate this groundbreaking shift, SharpLink plans to host a Nasdaq closing bell ceremony on July 7.
Current Market Insights on ethereum
As of the latest updates, ETH is trading around $2,505, reflecting a 0.56% increase over the past 24 hours, according to CoinDesk. Technical analysis indicates support levels between $2,480 and $2,500, with resistance identified near $2,530. While short-term momentum appears neutral, ETH has been on a bullish trajectory since late June, driven by a surge in institutional interest.
